Adobe Implementation

Role - Adobe Analytics Implementation

Experience - 4Year Budget - 22LPA Location - Bangalore

Key Responsibilities

Adobe Analytics Implementation & Configuration

• Configure and manage Adobe Analytics implementations across websites and digital platforms
• Set up and maintain report suites, eVars, props, success events, processing rules, and classifications
• Create SDRs (Solution Design Requirements) and technical implementation documentation
• Gather business requirements and translate them into tracking specifications
• Define analytics governance and implementation standards

Tag Management & Tracking

• Implement tracking using Adobe Experience Platform Data Collection (Adobe Launch)
• Configure page tracking, click tracking, form tracking, campaign tracking, and custom event tracking
• Implement and manage marketing and third-party tags
• Work with developers on data layer implementation and validation

AEP Web SDK & Platform Implementation

• Implement and configure AEP Web SDK
• Work on schemas, datastreams, datasets, and event forwarding setup
• Support migration from legacy Adobe Analytics implementations to AEP Web SDK architecture
• Exposure to Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) is preferred

QA, Validation & Debugging

• Perform implementation QA and analytics validation
• Troubleshoot tracking discrepancies and data issues
• Use debugging tools such as Adobe Experience Platform Debugger, Omnibug, ObservePoint, and browser developer tools

Optional / Good to Have

• Basic experience in Adobe Workspace reporting and dashboard creation
• Ability to analyze reports and provide actionable insights
• Exposure to Google Analytics or other analytics platforms

Required Skills

• Strong hands-on experience in Adobe Analytics implementation
• Expertise in Adobe Experience Platform Data Collection / Adobe Launch
• Strong understanding of eVars, props, success events, processing rules, and classifications
• Hands-on experience with AEP Web SDK implementation
• Knowledge of schemas, datastreams, datasets, and event forwarding
• Experience in SDR preparation and analytics documentation
• Strong understanding of HTML, JavaScript, and web technologies
• Experience in analytics QA, testing, and debugging
• Good communication and stakeholder management skills
• Good to have NodeJS experience

Preferred Qualifications

• Bachelor’s degree in Engineering, Computer Science, Analytics, or related field
• Adobe certifications are an added advantage