New Product Designer (Jewellery Designer)

Role Snapshot:

Experience: 4–6 years · portfolio-led (craft matters more than years)

You own the new-product-design pipeline for Srimandir's spiritual jewellery & accessories — rashi bracelets, pendants, malas, rudraksha, gemstone and deity-led pieces. Your job is to turn devotional meaning into a desirable product: take rashi, gemstone remedies, rudraksha and deities and design pieces people genuinely want to wear — authentic enough to be believed, styled for today, and shaped by what the consumer actually responds to. You bridge three worlds that rarely sit at one table:

What you’ll Champion:

Product design & the NPD pipeline. Concept to spec — form, materials, stones, metals, finish and sizing; run a steady pipeline of launches (tech packs, prototypes, sampling and vendor coordination).

Spirituality × jewellery — get the meaning right. Encode genuine devotional meaning into every piece (rashi, gemstone remedy, rudraksha mukhi, deity, yantra); work with the astrology / content side so authenticity holds up to scrutiny.

Fashion & wearability — the design lens. Bring trend awareness and a contemporary aesthetic; design for daily wear, styling and gifting — pieces people choose to wear, not just to own.

Consumer-led design. Design from insight, not assumption — who the wearer is, the occasion, the price they'll pay; translate cultural belief + consumer behaviour into product decisions, then read post-launch data and iterate.

Collections & design language. Build cohesive, occasion- and calendar-timed collections with a recognisable Srimandir design language — and shape the visual story that sells them (photography direction, naming, packaging feel).

A steady pipeline of launches that sell — new pieces contributing meaningful revenue.

Products that are both believed and worn — visible in conversion, repeat, reviews and low returns.

A recognisable Srimandir design language across the jewellery range.

Design calls are grounded in consumer insight and post-launch data, not taste alone.

What is needed for this role

4–6 years in jewellery / accessory / product design — a strong portfolio matters more than years.

Real craft: materials, stones, metals and manufacturing; comfort with CAD / jewellery design tools (Rhino / Matrix / Illustrator), tech packs and prototyping.

A genuine feel for spirituality / devotional / astrology culture — or the hunger to learn it deeply (rashi, gemstones, rudraksha, vedic meaning).

Fashion and trend sensibility with a strong wearability instinct.

Consumer empathy — designs from insight, reads data, and iterates fast.

D2C / e-commerce Jewellery product experience and fast NPD cycles.

Product-photography / visual-merchandising direction; comfort with AI-assisted concepting (e.g. Midjourney).

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